About Enough Co

Enough Co started simply — from a love of dogs and the small, everyday moments they bring into our lives.

I’m a mom, part of a small family with my husband and our toddler son, and I run this shop myself. Like a lot of dog people, our days are shaped by walks, schedules, interruptions, and the kind of joy that sneaks up on you when you least expect it. Dogs have a way of doing that.

Enough Co is for people whose world feels better with a dog in it. The phrases you see here are meant to be familiar — things you’ve probably thought, said, or smiled at before. Nothing loud. Nothing complicated. Just honest observations that make you feel seen.

Every shirt is designed with that same idea in mind: relaxed, lived-in, and easy to wear. Something you reach for without thinking too hard about it.

We’re also dog owners ourselves. Our current supervisor is Bobo Biscotti, a Pembroke Welsh Corgi who takes his job of keeping us on schedule very seriously.

Thanks for being here. If something here makes you smile, even briefly, then it’s doing exactly what it was meant to do.

— Jenny
Founder, Enough Co